by Kurt Goetzinger | Jan 3, 2024
Website search engines such as Google®, Yahoo®, and Bing® make thousands of algorithm changes yearly. Setting up and regularly checking your site’s optimization will help you climb higher in search results. As algorithms change, it can be extremely difficult to come...
by Kurt Goetzinger | Jan 2, 2024
Running a small business is a constant balance of managing day-to-day operations, making strategic decisions, and marketing yourself to current and prospective clients and throughout your community. Top 20 Small Business Marketing Checklist 2024 is a landmark...
by Kurt Goetzinger | Nov 21, 2023
Savvy marketers understand most consumers – especially online shoppers – base their purchasing decisions on the experiences of others. Over time, Google reigns supreme as the go-to source for information. As we navigate this ever-connected world,...
by Kurt Goetzinger | Nov 16, 2023
Savvy marketers know that using Google Analytics is putting their site at an advantage over competitors’ websites Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior and...
by Kurt Goetzinger | Mar 30, 2023
Google Reviews are essential for businesses to improve their online presence and reputation. Reviews serve as social proof of the quality of your products or services, which can help attract potential customers. Good or bad reviews should both be addressed. Therefore,...
by Kurt Goetzinger | Dec 22, 2020
While many business owners aren’t even aware of it, every business has a Google profile. “Google My Business” is a free tool which allows owners to easily log-in, create, manage, and optimize their unique space on the search engine. It’s...