Website search engines such as Google®, Yahoo®, and Bing® make thousands of algorithm changes yearly. Setting up and regularly checking your site’s optimization will help you climb higher in search results. As algorithms change, it can be extremely difficult to come back if you fall too far behind. We help our clients’ websites rise in results.
A website is one of the most important marketing tools a business must have – but it is only as valuable as its ability for people to find it. To determine how well your website is performing in search engine results, you can use a combination of methods:
- Search Engine Optimization (SEO) Tools: Utilize SEO tools like Google Analytics, SEMrush, Ahrefs, or Moz. These tools provide comprehensive data on your website’s ranking, keyword performance, traffic sources, and competitor analysis.
- Google Search Console: This is a free tool offered by Google that helps you monitor and maintain your site’s presence in Google Search results. It provides insights into how Google views your site, which search queries bring users to your site, how often your site appears in Google Search, and more.
- Manual Search: Perform searches for your targeted keywords and phrases on various search engines and see where your website ranks. This method gives you a real-time perspective of your search engine presence.
- Check Backlinks: Tools like Ahrefs, or Moz can show you the number and quality of backlinks to your website, which is a significant factor in search engine rankings.
- Website Traffic Analysis: Analyzing your website traffic through tools like Google Analytics can provide insights into how much traffic comes from organic search.
- Page Speed Analysis: Use tools like Google PageSpeed Insights to check the loading speed of your website, as page speed is a critical factor for ranking and user experience.
- Competitor Benchmarking: Compare your website’s performance to that of your competitors. This can help you understand where you stand in your industry regarding search engine visibility.
Regularly monitoring these aspects can provide a comprehensive view of your website’s performance in search engine results and help you identify areas for improvement.
Need Help with Your Website?
We can help optimize your website for search engines and pull monthly reports so you know where you rank now (benchmarking) and continually move you up. Call our office at 402-953-3500 to learn more!