How to Notify Customers if You’re Closed

by | Jan 18, 2024

Harness the Power of Real-Time Website Updates in Unpredictable Times

A heavy snowstorm blankets the city, turning streets into icy hazards, and the usual morning routine seems like an impossible feat. In these situations, the disappointment of your customers finding your business unexpectedly closed can be a real problem. This is where the power of real-time website updates becomes not just valuable, but essential for businesses.

Why Timely Website Control is a Business Game-Changer:

    • Preventing Customer Disappointment: There’s nothing worse for a customer than braving the elements only to find a closed sign on the door. By updating your website with current information like altered hours or closures, you can save your customers the trouble and disappointment. Think of it as a digital, more informative version of a “Closed” sign that’s accessible from the warmth and safety of their home.
    • Efficient, Calm Crisis Communication: In emergencies, swift and clear communication is key. Having the ability to quickly update your website, be it through a blog post or a news section, allows you to explain situations, update operational hours, and offer alternatives like online ordering or delivery services. This kind of transparency fosters trust and understanding among your customers.
    • Prioritizing Safety: Unforeseen events like storms, power outages, or other emergencies can pose potential hazards. Being able to update your website promptly can be vital in warning about risks, such as slippery paths near a restaurant or a last-minute cancellation of a gym class due to equipment issues. This level of transparency is crucial for keeping everyone safe and minimizing risks.
    • User-Friendly Solutions Like WordPress: Modern website platforms, such as WordPress, have made it easier than ever to update your site. Even for those with minimal technical skills, these platforms offer intuitive, drag-and-drop interfaces that make updating your site in an emergency situation stress-free.
    • Demonstrating Care and Concern: Proactively updating your website during disruptions shows your customers that you care about their convenience and safety. It’s an act that goes beyond mere transactional interactions; it shows a commitment to customer well-being, which can significantly enhance brand loyalty.

The ability for you to be able to update your own website during emergencies is not just a convenient tool; it’s an essential aspect of customer service in today’s digital age. It helps in building trust, preventing frustration, and ensuring safety for everyone involved. So, when the forecast looks grim, remember that your website is more than just a business platform – it’s a vital communication channel that can help you effectively navigate any unexpected situation.

IMPORTANT TIPS: Don’t forget to post notifications to your social media sites like Facebook, Instagram, X, and LinkedIn. If you have a larger business or are hosting an event impacted by the weather, consider contacting the television and radio stations to add your closure to their list.

Embrace this digital capability and be prepared to effectively manage any challenge that nature or circumstances might throw your way. If your website doesn’t allow you to easily update the content from wherever you are, it may be time to upgrade to a content management system like WordPress. We build these sites for our clients and can help yours. Give us a call at 402-953-3500 to schedule a short meeting to discuss your specific needs.

Stay safe and stay warm!