by Kurt Goetzinger | Nov 19, 2024
List of Meta (Facebook & Instagram) Targeted Advertising Demographics and Interests Targeted advertising through Meta platforms, like Facebook and Instagram, is one of the most effective ways to connect with your audience. With billions of users actively engaging...
by Kurt Goetzinger | Nov 1, 2024
Diversify Your Ad Creative on Facebook and Instagram for Better Engagement In the competitive world of social media advertising, showing the same ad repeatedly can lead to a noticeable drop in engagement. Research shows that after around four exposures, conversion...
by Kurt Goetzinger | Apr 11, 2024
In today’s hyper-connected world, the importance of maintaining a strong social media presence cannot be overstated. As digital storefronts and virtual business cards, social media platforms play a pivotal role in how companies are perceived by potential...
by Kurt Goetzinger | Feb 29, 2024
Using Instagram for your business can significantly enhance your marketing efforts by leveraging the platform’s visual-centric approach to engage directly with your target audience. Instagram enables businesses to showcase their products, services, and brand...
by Kurt Goetzinger | Feb 23, 2023
Facebook has become one of the most popular and influential social media platforms in the world, with over 2.8 billion monthly active users. With such a large and engaged audience, it’s no wonder that Facebook advertising has become an essential tool for...
by Kurt Goetzinger | Jul 2, 2019
[vc_row][vc_column][vc_column_text]In a recent report at Search Marketing Daily, social made an even greater impact on buying behavior, with more than 80% of consumers discovering a product they had an interest in buying through social (up from 58% in 2017)....