Apple Maps Goes Web: What This Means for Users and Businesses

Apple Maps has officially expanded its reach by launching a web version, currently in beta. As reported in the media this week, users can now access Apple Maps via desktop or mobile browsers through the beta.maps.apple.com site. This move brings a host of features previously exclusive to the iOS app, making navigation and local discovery more accessible to a broader audience.

Key Features of Apple Maps on the Web

  • Directions and Reviews: Just like its mobile counterpart, the web version offers driving and walking directions, along with ratings and reviews for businesses.
  • Comprehensive Exploration: Users can view guides, explore cities, order food directly from Maps, and access detailed business information.
  • Upcoming Enhancements: Apple has announced that additional features like Look Around will be integrated in the coming months.
  • Compatibility: Currently, the web-based version supports Safari and Chrome on Mac and iPad, and Chrome and Edge on Windows PCs. It is available only in English, but Apple plans to add more languages and broader platform support in the future.

This web version signifies a significant expansion for Apple Maps, which first launched on the iPhone in 2012 and has since introduced numerous features such as detailed city maps, multi-stop routing, cycling directions, EV routing, and offline navigation. Previously, web versions of Apple Maps were available through developer APIs, used by sites like DuckDuckGo. The official web launch aims to enhance Apple Maps’ competitiveness against established services like Google Maps and emerging open-source alternatives like those from the Overture Maps Foundation.

 

Why Listing Your Business on Apple Maps is Important

With the web version now available, ensuring your business is listed on Apple Maps is more crucial than ever. Here are key reasons why:

  • Increased Visibility
    • Local Searches: Many users rely on Apple Maps to find nearby businesses and services. Being listed can significantly increase your chances of appearing in local searches.
    • Built-in Integration: Apple Maps is seamlessly integrated with Siri and other Apple services, providing easy access for millions of iOS users.
  • Enhanced Credibility
    • Trust: Businesses listed on official map services are often seen as more trustworthy. A presence on Apple Maps enhances your business’s credibility.
    • Professional Image: Appearing on a major platform like Apple Maps reflects a well-established, professional business.
  • Improved Customer Experience
    • Accurate Information: Ensure your business’s address, contact details, hours of operation, and other information are accurate and up-to-date.
    • Easy Navigation: Helps customers easily find and navigate to your location using their Apple devices.
  • Competitive Advantage
    • Stand Out: If your competitors are not listed, you gain an edge by being more accessible to potential customers.
    • Direct Competition: If they are listed, it’s essential to ensure you are too, so you don’t miss out on potential business.
  • Reviews and Ratings
    • Customer Feedback: Users can leave reviews and ratings, providing valuable social proof and feedback for your business.
    • Reputation Management: Positive reviews can enhance your reputation, while constructive feedback can help improve services.
  • Integration with Other Services
    • Third-party Apps: Many third-party apps use Apple Maps for location data. Being listed ensures your business appears across multiple platforms.
    • Apple Pay: Integration with Apple Maps can create a seamless customer experience if you use Apple Pay.
  • Data Insights
    • Analytics: Apple Maps provides insights into how customers find your business, helping you understand your audience better.
    • Customer Behavior: Information about search queries and direction requests can help tailor your marketing strategies.

By listing your business on Apple Maps, you ensure greater accessibility, reliability, and a competitive presence in the digital landscape. Apple Maps’s web expansion offers new opportunities for businesses to connect with customers and enhance their online presence.

Need help managing your business’ online presence and reputation? Send us a message or give us a call today at 402-953-3500.