What happens if someone visits your website and doesn’t take the action to reach out by phone or email? Unfortunately, it’s very unlikely they’ll return.
But, what if YOU had a way to reach out to them?
Then you could invite them to return to your site, discuss your business and what you have to offer, and encourage them to consider purchasing your products or services. This is why you should collect email addresses from individuals who viewed your website. With opt-in, sign-up forms, you can do this quickly and easily!
Constant Contact, the leader in email marketing, has a simple-to-install Pop-Up form for your website. So, when people visit your site, you can welcome them with a friendly pop-up message, welcoming them to your site, and asking if they’d like to receive messages from you. This information they submit goes automatically into your Constant Contact database.
In addition to using your website, you should also ask customers and prospects for their emails in person, through your Facebook page, and in print. Consider offering something of value to visitors in exchange for their email addresses — like exclusive news, a free consultation — to get more people signing up.
Once you have someone’s email address, you’re able to reach out regularly to encourage them to choose your company by sharing industry news, product highlights, special offers, or discounts.
If you’re interested in using email marketing efficiently, we can help you get started. As a trained and certified Constant Constant Business Partner, we’re here to assist you. Even if you are already using Constant Contact, you can add us as a manager to your account for no extra charge.
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