There are many benefits for small businesses to take advantage of email marketing. It’s affordable. It’s easy to design and send. It’s the number 1 way to keep in touch with your current customers and prospective clients.
When it comes to any investment, email marketing still promises to deliver the highest ROI of all available marketing channels—$42 back for every dollar you spend.
Below are the top 10 statistics about email marketing (updated for 2022):
For every $1 you spend on email marketing, you can expect an average return of $42.
306 billion emails go out each day and that number is expected to reach 361 billion by the end of 2024.
Email is used by over 4 billion people — that is over half the world’s population.
According to 80% of professionals, email marketing drives customer acquisition and retention.
60% of consumers say they’ve made a purchase as a result of a marketing email they received.
21% of opened emails are opened within the very first hour of delivery — by the end of hour 3, it is up to 41%.
30% of professionals said the biggest benefit of marketing automation was the time it saved them.
61% of consumers enjoy receiving promotional emails weekly — 38% even want MORE emails.
Segmented emails make readers 50% more likely to click a link — leading to more sales.
Email open rates from mobile devices have grown by more than 100% since 2011.
Sent directly to your clients’ and prospects’ inbox, email marketing engages directly and encourages immediate response. Omaha Advertising is a certified Constant Constant® Business Partner and we can help you get started, manage, or just create content for your campaigns.
Email plans start at only $20/month!
Constant Contact is the leader in email marketing and has simple-to-install forms and Pop-Up forms for your website. So, when people visit your site, you can welcome them with a friendly pop-up message, welcoming them to your site, and asking if they’d like to receive messages from you. This information they submit goes automatically into your Constant Contact database.
Once you have someone’s email address, you’re able to reach out regularly to encourage them to choose your company by sharing industry news, product highlights, special offers, or discounts.
If you’re interested in using email marketing efficiently, we can help you get started. As a trained and certified Constant Constant Business Partner, we’re here to assist you. Even if you are already using Constant Contact, you can add us as a manager to help you with your account for no extra charge.