The benefits of videos in your communication strategy are great. From simple social media posts to “about us” videos for your website, motion and sound resonate with viewers.
Recent changes in tech equipment costs makes video affordable for any sized business or organization.
Studies show the vast majority of consumers prefer watching a video to reading. Video is hugely effective for converting and lead generation. Potential customers often don’t want to talk to salespeople, but they’re comfortable visiting your website to watch videos.
- Video Builds Trust with Your Brand and Company, Boosting Conversions and Sales
- Google Loves Videos – When visitors watch videos on your website, they stay longer, which helps signal to search engines that your site is important.
- People will Spend 100 Minutes Each Day Watching Online Videos in 2021
- Video Appeals to Mobile Users – 90% of consumers watch videos on their mobile phones and tablets.
- Video Provides Effortless Engagement
- Video Encourages Social Media Shares