In a recent report at Search Marketing Daily, social made an even greater impact on buying behavior, with more than 80% of consumers discovering a product they had an interest in buying through social (up from 58% in 2017). That’s a significant increase in less than 2 years.
Social giant Facebook saw growth, with 70% — up from 52%. Instagram saw the largest jump to 48%, up from 18%.
Curalate, a social commerce company, that conducted the study, found that strong images on social also lead to product discovery on a brand’s own website. They claimed 50% of consumers said seeing photos from an Instagram feed on a brand’s website helps them discover a new product during that session, and 52% said they spend more time on the brand’s site when they encounter social images.
Long story short, if your company isn’t on Facebook or Instagram, it’s time to get on-board. Develop a posting calendar and begin sharing photos or graphics of your products and services. Include concise clever copy (text) that engages the audience.
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