by Kurt Goetzinger | Jan 3, 2024
Website search engines such as Google®, Yahoo®, and Bing® make thousands of algorithm changes yearly. Setting up and regularly checking your site’s optimization will help you climb higher in search results. As algorithms change, it can be extremely difficult to come...
by Kurt Goetzinger | Nov 21, 2023
Savvy marketers understand most consumers – especially online shoppers – base their purchasing decisions on the experiences of others. Over time, Google reigns supreme as the go-to source for information. As we navigate this ever-connected world,...
by Kurt Goetzinger | Nov 16, 2023
Savvy marketers know that using Google Analytics is putting their site at an advantage over competitors’ websites Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing insights into user behavior and...
by Kurt Goetzinger | Dec 22, 2020
While many business owners aren’t even aware of it, every business has a Google profile. “Google My Business” is a free tool which allows owners to easily log-in, create, manage, and optimize their unique space on the search engine. It’s...
by Kurt Goetzinger | Nov 25, 2020
While many business owners aren’t even aware of it, every business has a Google profile. “Google My Business” is a free tool which allows owners to easily log-in, create, manage, and optimize their unique space on the search engine. It’s...
by Kurt Goetzinger | Mar 23, 2020
[vc_row][vc_column][vc_column_text] While many companies are scaling back, I’m going to keep urging businesses to “stay the course” of their marketing and PR journey. Now is NOT the time to go off the radar. Otherwise, another company could capture...