Keep Your Customers & Prospects Updated

While many companies are scaling back, I’m going to keep urging businesses to “stay the course” of their marketing and PR journey. Now is NOT the time to go off the radar. Otherwise, another company could capture market share.   Update your website with current information. Gain control of your Google business listing at www.google.com/business…

Businesses affected by COVID-19: Providing Your Customers with Current Information on Google

Your Google My Business profile displays vital information your potential customers need to find and patronize your business. The service also provides a brief description to help those searching for learn about what goods and services you provide. In response to the COVID-19 pandemic, Google published a page with resources to keep your customers aware…

Growing Your Business: Dealing with Seasonality

By Liz Macauley https://sba.thehartford.com/ As a seasonal business owner, you already know the highs and lows of seasonality can get stressful. In fact, you face challenges other businesses don’t have to worry about, such as: Saving enough to pay for utilities, employees and other business expenses during your off-season Keeping customers engaged all year-round Managing your…