With over 700 million monthly active users, Instagram is one of the most used and influential social media platforms. London Based Digital Marketing Agency, Brandlective has revealed a list of the must-knows about the site.
We are currently seeing a meteoric “boom” regarding social media usage – it’s everywhere, it can be accessed twenty-four hours a day, seven days a week and three hundred and sixty-five days a year. For many, doing the daily rounds on social media is a ritual, a compulsory part of daily life. Today, the role social media plays has moved away from just being for the individual and has now become a major platform to support many business’ marketing needs.
About the firm – http://www.brandlective.com/
Social media is the most significant platform for companies to influence public opinion about the brand you’re trying to promote. There are many avenues and apps you can use to boost your profile, but this article is about Instagram, a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.
- 68% of Instagram users are female
- 77.6 million Instagram users are from the U.S
- 32% of all internet users are on Instagram
- 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
Instagram is a fantastic tool for connecting with your audience in a visual and fun way. However, it’s worth noting that the levels of engagement on this platform aren’t as high as others. Furthermore, there is a stigma around Instagram, and many people are put off as they feel it’s more for artists, designers, and photographers – if you follow Brandlective’s points on how to maximize your profile potential you too can get results:
1.) Let the world know your story: Instagram stories are a great way to show a wide variety of content with your followers for 24 hours. It’s a fantastic way to show behind the scenes footage of your audience.
2.) Plan ahead: It’s important to have regular content. In years gone by, it wasn’t possible to schedule posts.Now, there are many apps to use that will help you push out regular content in advance, so you don’t need to worry about posts. Furthermore, it’s important to get your hashtags organized as well. This will help promote your posts to the relevant people.
3.) Brand it up: it’s not possible to personalize your Instagram feed in the same way as you can on a website. Include logos on every image or post, include signature filters; Share images showcasing your products or services.
4.) User-generated content: Instagram is a great way to provide a voice/tone to your brand. There is plenty of scope for engagement. A great way to create a bond with customers is sharing their posts of them using the product or brand. However, it’s important to share the picture but also give them credit. Although it’s worth noting that to share other users content you must use external user apps.
Brandlective work relentlessly to give brands the most compelling, creative, and savvy marketing campaigns possible. Creating content for blogs and websites is their specialty. By defining a tone of voice for clients marketing, they can give your brand a personality that entices customers to purchase from them. This can be extended across their social channels and throughout your ad copy.