[vc_row][vc_column][vc_column_text]In a recent report at Search Marketing Daily, social made an even greater impact on buying behavior, with more than 80% of consumers discovering a product they had an interest in buying through social (up from 58% in 2017). That’s a significant increase in less than 2 years.
Social giant Facebook saw growth, with 70% — up from 52%. Instagram saw the largest jump to 48%, up from 18%.
Curalate, a social commerce company, that conducted the study, found that strong images on social also lead to product discovery on a brand’s own website. They claimed 50% of consumers said seeing photos from an Instagram feed on a brand’s website helps them discover a new product during that session, and 52% said they spend more time on the brand’s site when they encounter social images.
Long story short, if your company isn’t on Facebook or Instagram, it’s time to get on-board. Develop a posting calendar and begin sharing photos or graphics of your products and services. Include concise clever copy (text) that engages the audience.
Need help? (insert shameless plug here) Give Omaha Advertising a call at (402) 953-3500 – we have affordable packages to develop creative content that drives people to your website or location. Plus, we can target Facebook and Instagram ads to reach your potential demographic …down to the ZIP code! And social media ads are not only effective, they are as inexpensive as only $5 per day! You set the budget, we find the audience, and together we monitor the results.
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