A small, rectangular slip of paper with advertising on one or both sides that is included along with other material in a mailing. For example, a #10 envelope with a letter or statment might include a buckslip to call attention to another service offered by the letter-sender.
A common size for Buck Slips is 3-2/3″ x 8.5″ – or one-third of a standard letter size paper, cut in thirds.
Here, for our client Home Standards Inspection Services, we took the “buck slip” one step further to give the front side graphic elements from US currency. Studies have indicated that Americans pay more attention when they recognize “money.”